Shows

I outlined in Double Your Income...No Really why merch is so important and how it can directly lead to you becoming a full time musician. It's the way every one of my tours is financially successful. I should say that again. The reason I'm one of the few musicians who has made ev...

The night of your album release show should be the biggest night of your career to date. If you've done your job right, the show will be packed if not sold out. The reason more people typically come to album release concerts than your Wednesday night 4 band bill show is because i...

I've played countless 'local' gigs with a 4 band bill where everyone had an equal draw, many 'opening' gigs where the headliner clearly brought the majority of the room and I've headlined (both locally and on tour) where I clearly brought the majority of the room.When you're just...

As much time as you spend in your rehearsal space perfecting your sound, it won't mean anything if it's botched coming out of the PA. All the money you spent on new pedals, amps, guitars and strings doesn't matter if the mix is off in the club.The sound guy (or gal) is the most i...

Anyone who has seen my solo live show knows that I have a lot going on on stage. I run multiple instruments and microphones through a mixer into my loop station and out to the house. I have quite a bit of gear setup on stage for a solo artist. I've played over 500 shows and just...

When I was 14 and wanted to learn guitar my mom took me to a pawn shop to get my first guitar. I knew absolutely nothing about guitars and picked the one in our price range that looked cool. It was an electric so we also got a small practice amp. I couldn't tell you what the guit...

Being the opener for a more established act can be one of the best ways to make new fans. I can pinpoint specific opening gigs where I gained a large amount of fans who are still incredibly supportive to this day. I love opening slots for more established acts because I get to wi...

Musicians are traditionally lazy. That's where all the statistics that you'll never 'make it' come from. It's all the lazy musicians who say they want it but will never put in the work necessary to make it, so they won't. You will absolutely make it...

The biggest question I get asked is 'how do I get started.' The easiest answer is 'with your friends.' Even rock stars started by playing shows in front of their friends at their local club. At your earliest shows you're not going to have 'fans,' you're going to have friends comi...

When I was first getting started in Minneapolis I took note of other local bands who were somewhat successful locally. I was not yet. I sent these bands emails to the extent of 'Saw your show last night. Love your sound. If you ever need an opener hit me up.' As you may expect I...