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Fuck Facebook… In the Face

I hope you have heard by now that Facebook has changed the way that users see Page posts in their newsfeed. Before this move, Facebook's algorithm to display Page posts in users' newsfeed was mostly based on how many users initially interacted with the post organically (liked, co...

How I Got 250 To My Debut CD Release (Getting Started)

The biggest question I get asked is 'how do I get started.' The easiest answer is 'with your friends.' Even rock stars started by playing shows in front of their friends at their local club. At your earliest shows you're not going to have 'fans,' you're going to have friends comi...

It Doesn’t Take a Web Genius

To me, the most frustrating thing is when my friends' bands, who are incredibly talented, either don't know how the web works, don't care to learn the intricacies or just don't put the time in to understand what's important when interacting and posting on the web. People are lazy...

Shows Sell, Events Sell Out

You can't expect everyone to come out to every show. Even if your favorite artist played multiple times a month in your city you wouldn't make it out to every show. People need a reason to devote an evening to your band. Being your friend may work for a little while, but a buzzed...

Friend Fatigue

You won't have fans at your earliest shows; you'll have friends supporting you. This is crucial for your early shows. You need to show the clubs that you can get a crowd out. The clubs don't care if the 50 people you bring out all live on your dorm floor or if they're long time f...
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Latest News

Can The Music Industry Be a Safe Place?

This week, Ari is joined by Katie Tucker, Founder of Sharp Edges Records, to discuss advocacy and inclusion in the music industry.
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