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How To Write a Press Release (And Get Press)

I get a lot of questions about press. Of course everyone wants a 5 star album review in Rolling Stone or an 8.7 in Pitchfork, but you have to be realistic about your press pursuits. If you have never received press, there is a very slim chance that you will get an album review in...

9 Reasons Your Band Isn’t Getting Press

1) You Don't Have A StoryWhen was the last time you read a show preview or album review of a band that discussed the actual music: the song structure, guitar tones, harmonic and melodic choices, drum tones, the pocket, innovative syncopation, varied time signatures, sonic flouris...

How To Get Songs Placed On TV And In Movies

Last weekend at the ASCAP Music Expo at the Loews Hollywood Hotel I attended the Music Supervisor panel containing 5 music supervisors who actively place music in film and television.Over the course of my career, I've had about 30 TV placements (20 in the last year from my new re...

How To Submit To Pandora (Without a CD)

Pandora Radio just quietly updated their submission process to allow anyone to submit music for consideration WITHOUT a physical CD.Finally.For as long as I can remember, the submission process for independent music has been an incredible headache. In the past, you had to submit...

Why I Hate Downloading Music

I'm sitting in on trumpet with another band at a gig tomorrow. The bassist (and head 'chart maker') just sent the horn section a Dropbox link to the charts and mp3s as a refresher to listen to before the gig.I clicked the mp3 link hoping it would open a player and I could just pl...

How To Make A Killer Promo Video

They say a picture tells a thousand words. Well, a video tells a million. You need that video that shows who you are. What you do best. Shows a bit of your personality. And sells you. Anyone who watches this video will think, 'yeah these guys got it.' This video you can pass alon...

Why Retweeting Compliments Is Not Bragging

For you Twitter beginners please read Why You Have No Twitter Followers first. That will give you the basics of Twitter and will catch you up to speed to understand this piece.For the rest of us though, let's get into this debate.Over the years, I've had many Twitter friends, er,...

How To Record Your Album

I originally wrote this for ASCAP. I've recorded 4 full length albums, 1 EP, many singles (see YouTube), two live albums and countless demos. I've sat in on famous A room sessions to home studio sessions and I've worked with Grammy winners to students and everyone in between.T...

What’s a Publicist and Should I Get One?

I was going to write an entire post about the world of music PR and discuss when it's time to get a publicist and what you should expect to pay and WHAT THEY DO (most musicians have no idea), but I figured why not just interview a successful music publicist (and one who I have wo...

Always Do This When Giving Your CD To Someone Important

CDs are nearly extinct. I, for one, still enjoy getting a physical disc, browsing the liner notes, reading the credits of the string players on track 8 (who aren't credited on iTunes downloads) and using one more of my senses (well two if you count the smell of paper and plastic)...
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How SXSW Works For Music

This week, Ari is joined by Brian Hobbs and Dev Sherlock of SXSW to break down everything you need to know about the festival.
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