Attitude
How To Network Like A (Music) Pro
Musicians hate the word 'networking.' It feels contrived and dishonest. Marketers and entrepreneurs love the word and the act. These people are constantly out meeting new people and... wait for it... networking.So why do musicians hate it so much, but traditional entrepreneurs lo...
Attitude
My Response To An LA Pay-To-Play Promoter
Not two hours after I posted my Should You Pay To Play article, I happened to received this email from an LA 'promoter.'Here is how our conversation went...T's response:Ari. This is an EXCELLENT post. There's definitely a stigma associated with pay to play. But respectfully, I dr...
Attitude
This Is How I Got A Licensing Deal
The most popular 'myth' to debunk these days by talking heads in the biz is that it's not about who you know. Everyone will say 'just be great - you don't need connections!' Bull. It IS about who you know. I can't tell you how many opportunities I've gotten just because this frie...
Attitude
The One Thing Musicians Should Never Admit
Musicians who know musicians know that most of them are always broke. Like Ramen broke. PB&J broke. Rice and beans BROKE.You know who doesn't know that musicians are broke? Non-musicians. And let's keep it that way.+Who Is Ari?Music lovers (your fans) don't want to hear how you a...
Attitude
How To Kill a 30 Year Career in 5 Minutes
The simple answer is: alienate your audience. This is exactly what Michelle Shocked did last Sunday at Yoshi's in San Francisco.Shocked had built a career over 30 years of activist folk music that targeted a progressive, LGBT friendly crowd.Then, in a moment, she did the equivale...
Attitude
The Art of Asking
Everyone watch Amanda Palmer's brilliant Ted talk. I'll wait the 13 minutes.Ok, now that you're in tears and are just as inspired as I am, let's take something away from this.No musician in the world is a better asker, connector, motivator or promoter, in my opinion, than Amanda...
Attitude
Skip The Party Tonight, Become a Rockstar Tomorrow
Darren Campbell wrote in (via the Request a Topic below) and asked I write on this... so here it is!'The chief cause of failure and unhappiness is trading what you want most for what you want right now' - Zig ZiglarSome people claim that college is about the party. College isn't...
Attitude
You Should Try Out for American Idol (The Relatives)
Holidays are especially stressful for musicians. This is the time that uncle Joe always asks with a condescending smirk 'so how's the music thing going?' Aunt Jane then chimes in 'you should try out for American Idol! You'd be great.' This is either the point where you smile, nod...
Attitude
9 Things Every Musician Needs To Know About The Sound Guy
As much time as you spend in your rehearsal space perfecting your sound, it won't mean anything if it's botched coming out of the PA. All the money you spent on new pedals, amps, guitars and strings doesn't matter if the mix is off in the club.The sound guy (or gal) is the most i...
Attitude
Why No One Cares About Your Music
The hardest thing for musicians to hear and the reason so many are held back for so long lies in a simple, nauseating realization: your music doesn't matter.Of course I think the music matters. All musicians are passionately, desperately and hopelessly in love with music. It's wh...
Latest News
Artist Manager on Release Strategy, Record Deals and the TikTok Ban
This week, Ari is joined by Michele Harrison, founder of MPH Collective and artist manager