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Attitude

7 Ways To Crack The Musical Gatekeepers

Every scene has them. The bloggers, the radio DJs, the music editors, the local Twitter stars, the club and festival bookers. Gatekeepers are an elusive group of somebodies who once were nobodies.What they all have in common is they love the culture of music. They're typically no...

How To Be A Classy Self-Promoter

Why do we love it when politicians talk about themselves? Why do we love hearing them stump on the campaign trail talking about how great they are?Well maybe we don't love it, but we accept it. And vote for them.But we hate musicians who talk about themselves.In the hip hop commu...

What I Learned From My $12 Cup Of Coffee

Last night I went to a spot in Koreatown known for their coffee. I learned this after I went in. Actually, I was just walking around the neighborhood looking for a cafe and found this spot because they had a sign out front with a photo of a sexy looking coffee cocktail.My brother...

Don’t Be Late. Ever.

If LA has taught me anything, it's the importance of networking. I go on lunch and coffee dates (and set even more potential 'let's grab lunch sometime' dates) like I'm starving and undergoing life threatening caffeine withdrawal.The thing is, sometimes my dates are late. And I'v...

How To Act Completely Unprofessionally

Many of you have been following the MondoTunes drama on Twitter (here), (here) and (here). I reviewed them (and 6 other digital distribution services). Before I posted my full report, the founder, Steve Norris sent me a looooong email trashing the other services. I ignored it and...

How To Network Like A (Music) Pro

Musicians hate the word 'networking.' It feels contrived and dishonest. Marketers and entrepreneurs love the word and the act. These people are constantly out meeting new people and... wait for it... networking.So why do musicians hate it so much, but traditional entrepreneurs lo...

My Response To An LA Pay-To-Play Promoter

Not two hours after I posted my Should You Pay To Play article, I happened to received this email from an LA 'promoter.'Here is how our conversation went...T's response:Ari. This is an EXCELLENT post. There's definitely a stigma associated with pay to play. But respectfully, I dr...

This Is How I Got A Licensing Deal

The most popular 'myth' to debunk these days by talking heads in the biz is that it's not about who you know. Everyone will say 'just be great - you don't need connections!' Bull. It IS about who you know. I can't tell you how many opportunities I've gotten just because this frie...

The One Thing Musicians Should Never Admit

Musicians who know musicians know that most of them are always broke. Like Ramen broke. PB&J broke. Rice and beans BROKE.You know who doesn't know that musicians are broke? Non-musicians. And let's keep it that way.+Who Is Ari?Music lovers (your fans) don't want to hear how you a...

How To Kill a 30 Year Career in 5 Minutes

The simple answer is: alienate your audience. This is exactly what Michelle Shocked did last Sunday at Yoshi's in San Francisco.Shocked had built a career over 30 years of activist folk music that targeted a progressive, LGBT friendly crowd.Then, in a moment, she did the equivale...
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Jamestown Revival’s Bassist on Shady Managers, Thousands of Shows, Playing Conan, Tracking to Tape – Nick Bearden

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast I recorded this week's podcast guest Nick Bearden live from his studio, Retro...
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TikTok and Instagram Influencers with Ultra Records Marketing Director

https://youtu.be/sjfzfu1E5gM Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast This week's guest is Bina Fronda. She's the marketing director for Ultra Records. Ultra Records has released artists...

Manager for JP Saxe, X Ambassadors, Jukebox the Ghost is Persistent

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast The episode is with Seth Kallen. He's an artist manager for JP Saxe, X Ambassadors, Jukebox The Ghost,...

This Music Company Doesn’t Care About Black Lives

#BlackOutTuesday and #TheShowMustBePaused day (started by two black female executives) encouraged everyone in the music industry to take the day off from the normal...

Huge! Musicians (and Freelancers) Can Now Get PPP Loans (with Forgiveness)

Yesterday, the SBA clarified that if you’re self-employed, a freelancer or independent contractor you can get a PPP loan with forgiveness. It was previously thought...