TikTok

Ari is joined by producer and creator of hit kids show “Doggyland,” Claude Brooks, to discuss his journey of building a successful show and the importance of perseverance and consistency. They also touch on how his journey on he collaborated with Snoop Dogg, as well as the impact of social media platforms in promoting his work.

This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.

This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.

UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart.

Our guest this week on the New Music Business is Dan Runcie, the founder of the podcast and research group Trapital.

Joining us this week on the New Music Business is the hit songwriter and producer, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs.

Do you want to know who the most powerful gatekeeper in the music industry is right now?  No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm.  TikTok is currently the most powerful free promotional tool that musicians have at their disposal.

In this week’s episode, I spoke with artist NEFFEX and his manager Ryan Sullivan. We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer.