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Hip Hop for Kids? Snoop Dogg’s TV show and Origin of the Viral Hit “Go Go Go, Who’s Next”

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Claude Brooks on The New Music Business Podcast

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Hip Hop for Kids? Snoop Dogg's TV show and Origin of the Viral Hit "Go Go Go, Who's Next"

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Claude Brooks started his career as an actor with notable success, having starred in a few series and acted in over 300 episodes. Claude Brooks’ production company has Executive Produced and created over 500 episodes of television across a vast range of genres.

In the children’s arena, Claude Brooks created and produced The Discovery Kids’ Emmy Nominated children’s show, “Hip Hop Harry”, for which new content is currently being produced for over 15 digital platforms, and has spawned a live touring show and successful merchandising program. Most recently, Claude co-created with Snoop Dogg “Doggyland,” an innovative music based 3D animated children’s show on YouTube, HappyKids.tv and Kidoodle. “Doggyland” is a NAACP Image Award winner for “Outstanding Best Short Form” 2024.

This week, Ari and Claude discuss his hit kids show co-created with Snoop Dogg, “Doggyland.” Claude discusses his journey of building a successful show and the importance of perseverance and consistency. They also touch on how he got to collaborate with Snoop Dogg on the show, as well as the impact of social media platforms and how it has grown the show. He also shares his insight on the virality of the song “Go Go Go, Who’s Next?” and how he leverages TikTok to build a fanbase.

Claude shares his experience working with DistroKid as a music distributor and the benefits of payment splitting. They conclude by discussing future plans for Doggyland, including potential collaborations and a movie.

Chapters
00:00 Intro
04:09 Success of Children’s Music Shows
10:30 Building a Hit Kids Show
28:18 Business Model of YouTube Kids Shows
30:42 The Power of Persistence and Activity in Achieving Success
35:42 The Growth and Success of Doggyland
48:34 Challenges of Content Creation and Distribution
58:22 The Role of DistroKid in the Music Industry

Edited and mixed by Ari Davids
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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