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Ari's Take Academy

How to Navigate the New Live Music Industry

Today’s episode compiles interviews from some of our favorite past guests in the touring space.

How To Crack TikTok for Musicians (From the Major Label Experts)

Do you want to know who the most powerful gatekeeper in the music industry is right now?  No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm.  TikTok is currently the most powerful free promotional tool that musicians have at their disposal.

How This Band Made $250K Livestreaming From Home

Robert Brown, the founder and front man of the steampunk band Abney Park remembers one week in March 2020 when every one of their upcoming concerts got canceled.  The band had been gigging for two decades, supporting the four members...

Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil’s Ableton Programmer on Making It Work

Laura Escudé is a fantastic violinist, producer, and Ableton's first ever official certified trainer. She was hired by Ableton to teach people how to use Ableton Live. She then went on to tour with artists like Kanye West and Herbie Hancock.

Making Music During COVID-19: Ari’s Take Academy Roundtable Discussion

We talk about what it's like running our careers and writing music during COVID-19 and quarantine. We hear from all of the Ari's Take Academy instructors, including Lucidious (Streaming & Instagram Growth), Vo Williams (Advanced Sync Strategies for Film, TV and Video Games), Kristen Mathe (Cracking Colleges), Andrew Spalter (Breaking China), and Allyson Toy (Breaking China).
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Latest News

How Partisan Records Markets Artists

This week, Ari is joined by Zena White, the COO of Partisan Records, to discuss how labels can support and market their artists effectively.
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