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Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil’s Ableton Programmer on Making It Work


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Laura Escude Ari Herstand The New Music Business

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Kanye West, Miguel's Ableton Programmer on Making It Work | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Today on the show is Laura Escudé. She is a fantastic violinist, producer, and Ableton’s first ever official certified trainer. She was hired by Ableton to teach people how to use Ableton Live. She then went on to tour with artists like Kanye West and Herbie Hancock.

Now she teaches people how to do what she did for those shows: program huge arena shows.

We also chat about how she’s making it work with the entire touring industry shut down and what you can do as well. We’ve known each other for a few years, so I loved catching up with her.

Laura’s ‘Hustle Healthier’ article: https://medium.com/@lauraescude/hustle-healthier-a-manifesto-on-how-touring-artists-and-professionals-can-put-their-health-first-62505f588f66

Check out Laura’s course: https://bit.ly/laura-escude
Use code ARISTAKE for 10% off

Quick links:

2:55 – Where Laura’s quarantining from, what she’s been up to, and her studio gear
5:05 – Being the first ever Ableton certified trainer and what it means
6:23 – Landing bigger gigs because of the Ableton certification
9:14 – What was expected of Laura when she became an Ableton programmer
13:40 – Where Laura is set up during a live set for an artist she’s working with
14:45 – Laura’s extensive touring schedule and her health crisis
18:12 – About Laura’s company, Electronic Creatives
22:25 – California’s gig worker law AB5
30:10 – Laura’s advice to artists who want to tour with big artists
35:00 – About Transmute

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.

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