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Making Music During COVID-19: Ari’s Take Academy Roundtable Discussion

Join the movement!

Ari's Take Academy Instructor Roundtable: Making Music During COVID-19 with Ari Herstand Vo Williams Allyson Toy Lucidious Kristen Mathe Andrew Spalter

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Who in Music Is Supporting the Black Community Right Now

Most music companies around America participated in #TheShowMustBePaused movement and gave their employees the day off to do THE WORK. But some did not.  Last Saturday I attended the Black Lives Matter peaceful protest in Los Angeles. It was very inspiring. For the first hour in Pan Pacific Park right by CBS studios and The Grove (and Canter’s Deli - my favorite), we listened to speeches by black community members. Namely, we heard from family members of people who had been killed by the LAPD and have yet to see justice. We all said their names together over and over again. There were so many names I didn’t know. 
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
Making Music During COVID: Ari’s Take Academy Roundtable | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

We are in very interesting times. Last week’s episode was all about musicians for black lives and what this movement is all about and what we can do as allies. It has been a challenge for me personally to understand where I fit in with this movement. I’ve been using my platform to encourage other musicians and people with influence, namely white people, to stand up and support our black brothers and sisters through this movement.

I’ve been getting a lot of questions about releasing music right now. I’ve thought a lot about that because it’s not just about releasing music but what we should be posting on social media. Should we be promoting anything other than the movement? There’s really not a right or wrong answer. I think everyone needs to do what makes sense for them.

If you have more money than time, then donate to organizations that are supporting the movement. If you have more time than money, then spend time educating yourself.

We recorded this episode about a week before George Floyd’s death. So we’re not going to be mentioning this uprising. We talk about what it’s like running our careers and writing music during COVID-19 and quarantine. We hear from all of the Ari’s Take Academy instructors, including Lucidious (Streaming & Instagram Growth), Vo Williams (Hip-Hop in Sync), Kristen Mathe (Cracking Colleges), Andrew Spalter (Breaking China), and Allyson Toy (Breaking China).

About the Author

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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