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Ari Herstand

Billboard Exec on Linkin Park and the state of Music Journalism

This week, Ari is joined by Jason Lipshutz, the Executive Director of Music at Billboard to discuss the current state of music journalism.

Managing Hit Songwriters and Producers

This week, Ari talks to Lucas Keller, the Founder/President of Milk & Honey management about the ins and outs of the publishing industry.

Paying To Get on Spotify Playlists Legally?

This week, Ari speaks with Dorian Perron, co-founder of Groover, who shares how artists can get their work in front of industry curators.

Dance Music Record Labels Do It Differently

Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.

TikTok Music Marketing Grows Up

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)

Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).

Dear House Sound Engineers: We Love You, We Need You, Please Stop.

Few people in the live music industry give me as much anxiety as the house sound engineers.

Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table

Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer.

​This Music Publicist Has Upended the Entire PR Model

This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7)

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.
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Latest News

Why This Sound Engineer Lost The Tour

Whenever I'm out at a local show I always pay attention to who's mixing.  Good FOH sound engineers are hard...
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Ari Herstand with the guide, 26 Things to do when you Release a Song or Album

Get more fans. Make more money. Jumpstart your music career.

Get my free checklist: 26 Things to Do Before You Release a Song or Album