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Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.
04:47 Welcome
07:17 Music industry gatekeepers
10:48 Explosion of influencer marketing, working with every major label
12:43 How the TikTok platform has matured
17:03 Artists targeting the correct demographics
24:24 How Songfluencer runs campaigns and achieves artists’ goals
32:33 Is it necessary for artists to have a presence on TikTok?
38:20 Advice for artists for don’t understand the platform
42:44 Collaborating with both legacy and emerging artists
52:00 Social media posting schedule
56:11 What it means to make it in the new music business
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
