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TikTok Strategy

Is Music Marketing With TikTok Still Viable

This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.

TikTok Music Marketing Grows Up

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.
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Latest News

How Booking Agents Negotiate

 Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast JJ Cassiere is the co-founder of 33 & West, an independent talent...
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