Venues

A friend of mine with a good following in LA just told me how she showed up to her show last night only to find out that the venue had cancelled it without her knowledge. Another touring artist I know discovered just two days before her LA stop that the promoter had a miscommunic...

As much time as you spend in your rehearsal space perfecting your sound, it won't mean anything if it's botched coming out of the PA. All the money you spent on new pedals, amps, guitars and strings doesn't matter if the mix is off in the club.The sound guy (or gal) is the most i...

Last year I went on two national tours covering 40 states and played over 100 shows. I booked nearly every show. It was my first time visiting about 30 of the cities and many of the other cities' venues I had never played before. Both tours were financially successful. Let me sa...

Once you have a show confirmed you should send one final email that includes all of the necessary details. This acts like a contract. Most venues with capacities under 600 don't typically work with contracts - especially when booking directly with the artist. Even if they do work...

Musicians are traditionally lazy. That's where all the statistics that you'll never 'make it' come from. It's all the lazy musicians who say they want it but will never put in the work necessary to make it, so they won't. You will absolutely make it...

Don't ever book a show and just expect people will show up. They won't. Additionally, if you book a tour of cities you've never been to and there's no buzz about you in these cities and you aren't playing these shows with established acts from each city, the tour will be a bust....

I've played over 500 shows and I booked the majority of these. I set up a 60 date tour around the entire country from scratch - starting without contacts for the majority of the cities. I've spent the better part of 4 years living on the road, making nearly all of my in...