Attitude
Can I Open For You? Maybe. But Probably Not
When I was first getting started in Minneapolis I took note of other local bands who were somewhat successful locally. I was not yet. I sent these bands emails to the extent of 'Saw your show last night. Love your sound. If you ever need an opener hit me up.' As you may expect I...
Income
How To Double Your (Merch) Income… No Really
When you're on tour, merch is your #1 income generator. This can't be stressed enough. Believe it. Bands stress over their guarantees and door splits and turnouts. If you want to survive financially with your music you must understand the importance of merch sales and approach it...
Promo
Shows Sell, Events Sell Out
You can't expect everyone to come out to every show. Even if your favorite artist played multiple times a month in your city you wouldn't make it out to every show. People need a reason to devote an evening to your band. Being your friend may work for a little while, but a buzzed...
Promo
Friend Fatigue
You won't have fans at your earliest shows; you'll have friends supporting you. This is crucial for your early shows. You need to show the clubs that you can get a crowd out. The clubs don't care if the 50 people you bring out all live on your dorm floor or if they're long time f...
Booking
Don’t Be Afraid Of The Phone
I've played over 500 shows and I booked the majority of these. I set up a 60 date tour around the entire country from scratch - starting without contacts for the majority of the cities. I've spent the better part of 4 years living on the road, making nearly all of my in...
Latest News
Resources for Music Industry Professionals Affected by the LA Fires
As the long road to recovery begins for our Los Angeles community after the wildfires upended our city, many organizations are doing their part to support the musicians and other music industry professionals who have lost their homes.