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Can I Open For You? Maybe. But Probably Not

When I was first getting started in Minneapolis I took note of other local bands who were somewhat successful locally. I was not yet. I sent these bands emails to the extent of 'Saw your show last night. Love your sound. If you ever need an opener hit me up.' As you may expect I...

How To Double Your (Merch) Income… No Really

When you're on tour, merch is your #1 income generator. This can't be stressed enough. Believe it. Bands stress over their guarantees and door splits and turnouts. If you want to survive financially with your music you must understand the importance of merch sales and approach it...

Shows Sell, Events Sell Out

You can't expect everyone to come out to every show. Even if your favorite artist played multiple times a month in your city you wouldn't make it out to every show. People need a reason to devote an evening to your band. Being your friend may work for a little while, but a buzzed...

Friend Fatigue

You won't have fans at your earliest shows; you'll have friends supporting you. This is crucial for your early shows. You need to show the clubs that you can get a crowd out. The clubs don't care if the 50 people you bring out all live on your dorm floor or if they're long time f...

Don’t Be Afraid Of The Phone

I've played over 500 shows and I booked the majority of these. I set up a 60 date tour around the entire country from scratch - starting without contacts for the majority of the cities. I've spent the better part of 4 years living on the road, making nearly all of my in...

Latest News

How Independent Music Publishing Works (Or Doesn’t)

This week, Ari is joined by Marc Caruso, CEO and co-founder of Angry Mob Music, to discuss the evolving landscape of music publishing.
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Ari Herstand with the guide, 26 Things to do when you Release a Song or Album

Get more fans. Make more money. Jumpstart your music career.

Get my free checklist: 26 Things to Do Before You Release a Song or Album