Shows

9 Things You Didn’t Know About The College Music Market

A lot of musicians want to play colleges, but most don't really know what that means. As someone who has played over 100 official university sponsored shows around the country, it's a field I know quite intimately. From the schools surrounded by a hundred miles of corn to the tho...

How Much You Should Be Charging For Merch

I was just at a show last night at the Echo in east LA. A band from Philly was the 2nd of 3 acts. The other two were local, but this Philly band was who we were there to see. I went with a manager friend of mine who had been following these guys for a few years. There was a prett...

This Company Will Print, Label And Ship Tour Posters

Jonathan Sexton hated shipping out his band posters to venues around the country. He hated standing in line at the post office. And the hand cramps after scribbling out show information for 50 different show dates are enough to cause carpel tunnel.Sexton teamed up with Mike Fabio...

8 Things You’re Forgetting To Do On Show Day

I meet (and play with) too many musicians who don't want to get to the venue early enough. Some like to arrive shortly before they need to play, others slightly before doors and others feel they're being responsible by allowing the bare minimum amount of time they believe they'll...

When Paying For Music Works

My ears are ringing.I bring ear plugs wherever I go. They're in a little plastic pinch-to-open container on my keychain. I put them in whenever I'm at a loud concert. Well most concerts really. Except for those at the Hotel Cafe. Because they know how to mix. It's a listening roo...

Carry Your Instrument On The Plane – It’s The LAW

I fly a lot with my guitar. It's a $2,000 Taylor. Over the years, airlines (namely US Airways and United) have told me that my guitar MUST be checked. This usually happens at the gate. However, at LAX they have their own guards checking you BEFORE you even get to security. A few...

10 Steps To Sell Out Your Show

There's no point in playing a show if no one shows up. Just listing a show on your Facebook Page will not bring people. Bands sometimes think that all they need to do is go on tour and get their shows listed on the venue's website and people will magically show up because they ar...

Your Gear Will Get Stolen

Years ago I got back late after a local gig and was exhausted. I carried in my guitar and cash box, but left some of my other gear in my car - including my $2,000 trumpet (no judging - I was young, stupid and TIRED). The next morning, as you would imagine, I awoke to a smashed ba...

Yes, You Need T-Shirts

I outlined in Double Your Income...No Really why merch is so important and how it can directly lead to you becoming a full time musician. It's the way every one of my tours is financially successful. I should say that again. The reason I'm one of the few musicians who has made ev...

How To Pimp Out Your CD Release Show

The night of your album release show should be the biggest night of your career to date. If you've done your job right, the show will be packed if not sold out. The reason more people typically come to album release concerts than your Wednesday night 4 band bill show is because i...
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Latest News

The Unauthorized AI Remix Became a Global Hit, How This Label Dealt With It

This week, Ari is joined by Adam Gross, the president of Ineffable Records, to discuss the unauthorized viral AI remix of Stick Figure’s song “Angels Above Me,” the legal challenges around it, and the ethical considerations of AI remixed music.
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