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Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect.

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman (of Vulfpeck). This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.

Discovery Mode is basically a program where Spotify will help get you more listeners by inserting your songs into other artists’ radio stations and general “autoplay” sessions - for an additional commission. More on the commission part in a minute. 

Now of course you’re wondering if in 2023 you need a website when you’ve got Instagram, Spotify, Facebook and TikTok. The short answer is yes. Yes, you absolutely need a website in 2023.

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.

Spotify just announced that this year’s Wrapped, fans will get personalized messages from their favorite artists. 

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.

If you’ve had music on Spotify for more than a few years, you remember the days of muddling through the mystery-laden world of Rovi, asking gatekeepers and submitting tickets into a blackhole in an attempt to just get your...

Some people call this a “one sheet” because all of the necessary information is on, well, one sheet. An EPK can be formatted a few different ways. These days, most people are either making it as a single (hidden)...