Attitude
The Art of Asking
Everyone watch Amanda Palmer's brilliant Ted talk. I'll wait the 13 minutes.Ok, now that you're in tears and are just as inspired as I am, let's take something away from this.No musician in the world is a better asker, connector, motivator or promoter, in my opinion, than Amanda...
Community
Are You In The Right City For Your Music
I lived in Minneapolis for 7 years. Other than making great friends, becoming a supportive member of the music community and my overall love for the city itself, it wasn't the right music scene for my style of music. Meaning, there were very few other artists making music within...
Attitude
How To Be A Great Opening Act
Being the opener for a more established act can be one of the best ways to make new fans. I can pinpoint specific opening gigs where I gained a large amount of fans who are still incredibly supportive to this day. I love opening slots for more established acts because I get to wi...
Community
How I Got 250 To My Debut CD Release (Getting Started)
The biggest question I get asked is 'how do I get started.' The easiest answer is 'with your friends.' Even rock stars started by playing shows in front of their friends at their local club. At your earliest shows you're not going to have 'fans,' you're going to have friends comi...
Attitude
Can I Open For You? Maybe. But Probably Not
When I was first getting started in Minneapolis I took note of other local bands who were somewhat successful locally. I was not yet. I sent these bands emails to the extent of 'Saw your show last night. Love your sound. If you ever need an opener hit me up.' As you may expect I...
Attitude
How I Got To Play The World’s Largest Music Festival
The idea that you will work at a coffee shop until your band gets their big break and then you're a rock star is laughably false. I wouldn't even mention this if so many young musicians didn't believe this. I know I did.The days of the 'big break' are over. A music career is now...
Attitude
Don’t Be A Dick
When I was a freshman in college an uncle of a friend of mine was the caterer for John Mayer's tour. This was around the Heavier Things time so he was touring arenas, but not a superstar celebrity by any means. The uncle hooked me up with two 'meet and greet' passes. I was a...
Attitude
How I Reduced The Ari Herstand Hate Club By One
Right when my name was starting to become known around the University of Minnesota, a Facebook Group popped up entitled 'I Hate Ari Herstand.' With notoriety and marginal fame come the haters. The group happened to be started by a guy who dated a girl I wrote a song about, but mo...
Latest News
How Hopeless Records Approaches Influencer and UGC Music Marketing
This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.