Ari Herstand
Booking
9 Things You Didn’t Know About The College Music Market
A lot of musicians want to play colleges, but most don't really know what that means. As someone who has played over 100 official university sponsored shows around the country, it's a field I know quite intimately. From the schools surrounded by a hundred miles of corn to the tho...
Income
How To Make The Most Amount Of Tips At The Gig
So as many of you know I was off the grid last month in New Orleans on a (book!) writing retreat. As much as I love LA, it's very difficult to block out all the distractions of my daily life and solely focus on a creative pursuit. Meetings and (acting) auditions come up and it's...
Income
Why Exactly Is Spotify Being Sued And What Does This Mean?
On December 28th, 2015 long-time streaming foe, David Lowery, who runs the Trichordist blog and fronts the bands Camper Van Beethoven and Cracker, filed a class-action lawsuit seeking at least $150 million in damages against Spotify. The lawsuit alleges that Spotify knowingly, wi...
Image
9 Essential Things Every Musician Must Have In 2016
I'm a 'curator' on Fluence. That means, if you want to pay me to listen and review your music (with the possibility of sharing it), you can pay me to do it. 80% of the submissions I get are not very good, 15% are good, but not great and then occasionally I receive something so st...
Management
5 Incentives To Get Fans To Sign Your Email List Online
Giving away song downloads used to be the standard incentive to get people to sign up for your list. Now that fewer and fewer people want to download music, you have to come up with other incentives to get them to sign up. It's best to list on your website what the fan will get i...
Attitude
When Greeting Fans, Never Say ‘Nice to Meet You’
I just finished playing mediator between two of my good friends. To protect the innocent, let's call them Jeremy and Jamie. Jeremy had shot a video for me and Jamie a couple years back. On shoot day there were about 10 people on set. We all had a long, albeit fun, day and the vid...
Community
To Own Your City You Need To Find Your Jam
I got back last night at 5am. It was one of those special evenings that only happen once in a long while, but is so inspiring that it changes the course of your life. The night started off at Genghis Cohen. My buddy from Minneapolis (now in Nashville) Elliott Blaufuss (Eric Hu...
Income
This Band Lost $3,000 At Their Record Release Show In LA
I need to start off by saying that an incredible album dropped last week. You should go and listen to Vulfpeck's Thrill of The Arts right now. It's funky. It grooves. It's soulful. There are some fantastic guest vocalists on there. And guitarist Blake Mills (producer of my favori...
Performing
What To Do When Everything At The Show Goes To Shit
I'm still buzzing from my show this past Saturday night. I performed at this new series in LA called The Shine. They've been described 'If TED Talk, Hotel Cafe and The Self-Realization Fellowship had a love child, it would be The Shine.' Pretty darn accurate. The Shine hosts bi-m...
Community
How To Turn Your Fans Into Paying Subscribers
One of the biggest complaints of Spotify from music's biggest fans is that the money they pay to the streaming service never actually reaches their favorite artists. If one of my fans with a $10/mo Spotify subscription plays my music exclusively for the month, it would make sen...
About Me
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Latest News
How This DIY Darkwave Band From Texas Sells Out Venues Around The World & Gets Millions of Streams
This week, Ari is joined by Twin Tribes, a popular dark wave duo, to discuss how they’ve reached global success without a label.