Ari Herstand
Media
12 Ways To Get More Facebook Likes (And Engagement) For Your Musician Page
I was just invited to Like a Musician's Facebook Page from a friend. I clicked through and decided to give it a look. I started browsing around, but found no reason to give it a Like for one simple reason: there was no easy way to listen to the music! No Music tab, no featured vi...
Performing
This Artist Lost 2,000 Potential Fans In Two Hours Because Of This
I just got back from a nice trip to the Midwest for a couple weddings and a camping trip with Dad. It was a nice break from LA and I was reminded what nature looks like when it's not starved for water. While in Madison this past weekend we decided to grab dinner at the beautiful...
Community
10 Reasons Why You’re Failing At Instagram
If you missed the memo, Instagram is hot. Everyone thought that when Facebook bought it for a billion dollars three years ago that it would lose its cool factor and the kids would leave. Everyone couldn't have been more wrong. With more than 300 million active monthly users, it h...
Media
How To Guarantee Your Music Is Heard By A Film/TV Supervisor
With recorded music revenue in shambles as the transition from digital downloads to streaming takes place, one area where artists can still make some good money is from licensing. Placements. Sync. Whatever you want to call it, there is money to be made getting your music on TV s...
Attitude
What Bands Who Broke Up Made Me Realize
I'm sitting at home listening to bands I love who broke up before the world realized their brilliance. I knew it. The local scene knew it. Some even had major record deals. Some got their album out to the world. And some were 'shelved' until they broke up. See, signing to a major...
Attitude
11 Mistakes Every Young Band Makes
1) Wait To Be DiscoveredIf you want a career in music you have to MAKE your career in music. You can't wait for 'the powers that be' to come swoop you up and turn you into a star. You must put in the work. No one wants to work with someone with a great recording but absolutely no...
Management
How To Objectively Pick Your Best Songs (Or Find Out If You Suck)
You know how everyone comes up to you after your shows and they tell you how great you were? That feels nice doesn't it. I sure love it. But how many of them are being genuine or just being good friends? Because I remember talking to a drummer buddy of mine who was so excited aft...
Booking
The Reason You Never Get An Email Response
I'll admit it. I'm horrible when it comes to email. I have a contact form on Ari's Take which I was pretty good at keeping up with when I launched the site 3 years ago. But now I'm about 6 month behind on responses. Yikes. Even my personal email I get backed up on - to the point...
Income
How To Legally Release Cover Songs
Last week Loudr announced that they are making it super easy for artists to obtain a mechanical license to (legally) release cover songs through any digital distributor (not just them). You can read my article on Digital Music News about it here. Harry Fox Agency (HFA) as most of...
Media
How To Get Your Music On NPR
I'm sitting at Cherrywood Coffeehouse about 15 minutes from where all the action is happening in downtown Austin. The conference portion of the SXSW festival wrapped up yesterday, but there are a few musical hangover brunches happening around the city. I ended up here at around n...
About Me
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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OFFstep Is a Tech-Savvy, User-Friendly Hub for Music Distribution
The following was developed in collaboration with OFFstep, a company Ari’s Take is proud to be partnering with. OFFstep is...