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Ari Herstand

Sexual Harassment, Sexism and Life as a Female DJ in a Male Dominated Field with Dani Deahl

Dani Deahl is the music and technology writer for The Verge. In addition to being a journalist, she's a DJ and the Vice President of the Recording Academy, Chicago Division.

Zaytoven, ‘Godfather of Trap’ on Production in the Age of Coronavirus

Zaytoven is one of the most influential producers in hip-hop right now. He's a Grammy winner and has worked with artists like Future, Rick Ross, 2 Chainz, Usher, T.I., Pusha T, and 21 Savage, to name a few.

100 Million Streams Doesn’t Come Without Some Pain – Lucidious

Lucidious has an interesting story from the business perspective. He has over 500,000 monthly listeners on Spotify without any official playlist inclusion, label, or manager. This translates to more than $20,000 per month from streaming revenue.

Finally, The California Music Industry Gets Relief Under AB5

Well ladies and gentlemen, seven months after Governor Newsom signed into law the “gig worker” bill AB5, which sent the California music industry into a complete panic, we finally have some relief. Today, the music industry, along with Assemblywoman Lorena Gonzalez and Assemb...

Patreon CEO on the Problems (and Solutions) of Digital Art

Patreon co-founder and CEO, Pomplamoose and Scary Pockets co-founder, Jack Conte, believes in digital art. He believes in artists and he believes in fans to support artists. So much so that his company Patreon is setup to facilitate a symbiotic artist/fan relationship.

Hip Hop Artist with Over 1,000 TV, Film and Video Game Placements with Vo Williams

Vo Williams is originally from Sarasota, Florida and has been very successful in getting his music synced in film, commercials, TV shows, and video games. He has thousands of sync placements and makes a lot of money from them. We go in deep to discuss practical, tangible, actionable steps you can take to get your music synced.

UnCancelled Music Festival Supports Venues and Artists During the Shutdown

About 2 and a half weeks ago when the Los Angeles mayor shut down all music venues (and restaurants, bars, nightclubs and every public gathering), I was sitting at home watching his live address with my friend Ashley Maietta...

Austin Powers Music Supervisor and KCRW DJ Chris Douridas

You probably know Chris Douridas from Los Angeles' iconic, trend-setting radio station KCRW. He was the host of Morning Becomes Eclectic in the '90s. He has been at the station for about 30 years. Chris is someone who has hired most of the staff that we know at KCRW and is an extremely influential figure in the Los Angeles music scene.

Musicians Will Receive Assistance Under the Stimulus Package

Late last night/early this morning, Trump administration officials and top Democrats finalized an agreement on a nearly $2 trillion rescue package which will include provisions that help musicians, freelancers and other gig workers. As the New York Times reports: “At the insist...

Lauv’s 4 Billion Streams, Top 40 Hit, Without a Label

I sat down with Emma MacDonald, Lauv's label manager. Lauv is an independent artist, and I profiled him the second edition of How to Make It in the New Music Business. He is one of those incredibly successful artists without a label. In fact, he was the most spun artist in 2019 and has, to date, more than 4 billion streams.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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OFFstep Is a Tech-Savvy, User-Friendly Hub for Music Distribution

The following was developed in collaboration with OFFstep, a company Ari’s Take is proud to be partnering with. OFFstep is...
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