Ari Herstand
Podcasts
Environmentally Friendly NFTs with Crypto.com’s EVP
Joe Conyers III is the EVP and Global Head of NFTs at Crypto.com. He's also the co-founder of Songtrust, the largest admin music publisher.
Income
The MLC is Sitting On $423 Million, How Songwriters Can Claim It
The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA).
Wow there were a lot of buzz words and phrases you may have never heard of in that first sentence. To not get into the weeds of how...
Podcasts
The MLC is Sitting On $423 Million, How Songwriters Can Claim It
The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Spotify and other DSPs dumped all of this unclaimed money into the MLC.
Podcasts
VÉRITÉ on NFTs and 350 Million Streams Without a Label
VÉRITÉ is an artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career.
Podcasts
Sync Agent Explains the Game
Jenn Miller and I talk about what it's like running a sync agency and the kinds of briefs she is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.
Podcasts
Ricky Montgomery From Viral on TikTok to Major Label Bidding War
You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.
Podcasts
How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts
Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.
Income
NFTs for Music Explained (in Musician Terms)
I have a new album coming out April 9th. No, I'm not about to pimp another album NFT (more on this in a bit). This is only for reference to say I'm A) a working musician and B) I...
Podcasts
How To Create an Artist Brand from Scooter Braun’s Creative Director
Jessica Severn, for 7 years, worked at Scooter Braun's company, SB Projects, doing creative direction. She spearheaded the campaigns of Shawn Mendes's "Wonder" and Justin Bieber's stuff over the past decade.
Podcasts
How Music Gets in Commercials from Music Supervisor/Actor Winslow Bright
Winslow Bright is a music supervisor or music producer at Search Party Music. They do really big campaigns like Sephora, Beyond Burger, Calvin Klein, Mini Cooper, and many more.
About Me
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Latest News
When It Comes To Royalty Splits, Be Fair, Not Generous
One of the most important steps to do before releasing a song is to figure out royalty splits.
It’s much...