VÉRITÉ is an incredible artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career.
We also dig into NFTs. She’s, to date, dropped 3 NFTs and made 10s of thousands of dollars on them. She explained what they are, how she got started, what the future of them is, why they’re important, and their challenges. If this is your first introduction into NFTs, get ready. We go deep. But she also breaks it down really well.
She’s also the host of the podcast, Anatomy of an Artist, which I was a guest on: https://spoti.fi/3npAAMH
3:00 – Discussing “voice social” and how it’s changed
6:15 – VÉRITÉ’s Anatomy of an Artist podcast and her episode with 3LAU
9:58 – The process and approach of “by now”
14:26 – How VÉRITÉ feels before and after releases
17:07 – Setting expectations for releasing music and getting feedback from fans
21:15 – NFTs and fans investing in VÉRITÉ’s sound recordings
24:32 – Explaining NFTs as if we were five-year-olds
32:20 – How the blockchain can revolutionize metadata in music
35:15 – VÉRITÉ being an independent artist
38:34 – Was it a conscious decision to remain an independent artist?
42:30 – HypeMachine and being covered by blogs to propel VÉRITÉ’s career
45:30 – VÉRITÉ’s five strategies for every release
51:28 – What is next for VÉRITÉ?
54:22 – Taking into account the environmental impact of NFTs
59:00 – What it means to VÉRITÉ to make it in the new music business