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Sync Agent Explains the Game

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Jenn Miller Audiosocket New Music Business with Ari Herstand

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Sync Agent Explains the Game | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Today’s guest is the CEO and co-founder of Audiosocket, Jenn Miller. Audiosocket is a sync licensing company. They have an agency side, ASX, and a micro licensing section, which we get all into the nitty gritty and depths of what that actually means. They’re the inventors of mass music as a service, which deals with the micro licenses that we talk about. They invented the platform. So if you need a song for a wedding, mom and pop local shop, ad for your YouTube, then you can use Audiosocket for that at very affordable rates.

We talk about what it’s like running a sync agency and the kinds of briefs Jenn is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.

Quick links:

3:50 – Background on Audiosocket and what they do
7:07 – What is ASX? What is micro licensing and how does it work?
9:23 – How do you clear a micro license?
14:06 – How does an artist make money on a company licensing an entire catalog for $500/year subscription?
19:27 – Leaving the retitling era and how exclusive/non-exclusive tracks work
23:33 – How does Audiosocket ensure that artists in their catalog are not devalued?
25:51 – Does Audiosocket have artists that do micro licensing and in ASX?
27:27 – About the placements Audiosocket has placed
29:27 – How do deals with composers work?
30:20 – Jenn’s tips to artists for getting more sync placements
35:14 – Should artists spend time building relationships with music supervisors or work with a sync agent/agency?
39:18 – How Audiosocket negotiates credits for artists
41:11 – Ari’s Take Academy student questions
51:58 – How to get your music into Audiosocket’s catalog
53:39 – What it means to Jenn Miller to make it in the new music business

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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