Join the movement

Join the movement!

Join the movement!

Share this:

Sync Agent Explains the Game

Book Ads turq (728 × 90 px) (1)

Join the movement!

Jenn Miller Audiosocket New Music Business with Ari Herstand

Must Read

7 Ways to Find a Manager

The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. Finding a manager is about timing, being in the right place at the right time and, really, making it seem like you don’t need a manager.

When Greeting Fans, Never Say These 4 Words

When you’re at a show, you are onstage from the moment the doors open to the moment they close. Even if you’re not physically standing on the stage. You are the artist and there is a spotlight on you, even if you’re hiding in the corner trying to get ready. If you’re being loud and obnoxious at the bar during the opener’s set, people will notice.

How To Actually Make 2023 Work For You

Can you feel it? The kindling of hope. The match of passion. The flicker of possibility.
Avatar photo
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
Share this:
Sync Agent Explains the Game | The New Music Business with Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Today’s guest is the CEO and co-founder of Audiosocket, Jenn Miller. Audiosocket is a sync licensing company. They have an agency side, ASX, and a micro licensing section, which we get all into the nitty gritty and depths of what that actually means. They’re the inventors of mass music as a service, which deals with the micro licenses that we talk about. They invented the platform. So if you need a song for a wedding, mom and pop local shop, ad for your YouTube, then you can use Audiosocket for that at very affordable rates.

We talk about what it’s like running a sync agency and the kinds of briefs Jenn is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.

Quick links:

3:50 – Background on Audiosocket and what they do
7:07 – What is ASX? What is micro licensing and how does it work?
9:23 – How do you clear a micro license?
14:06 – How does an artist make money on a company licensing an entire catalog for $500/year subscription?
19:27 – Leaving the retitling era and how exclusive/non-exclusive tracks work
23:33 – How does Audiosocket ensure that artists in their catalog are not devalued?
25:51 – Does Audiosocket have artists that do micro licensing and in ASX?
27:27 – About the placements Audiosocket has placed
29:27 – How do deals with composers work?
30:20 – Jenn’s tips to artists for getting more sync placements
35:14 – Should artists spend time building relationships with music supervisors or work with a sync agent/agency?
39:18 – How Audiosocket negotiates credits for artists
41:11 – Ari’s Take Academy student questions
51:58 – How to get your music into Audiosocket’s catalog
53:39 – What it means to Jenn Miller to make it in the new music business

About The Author

Avatar photo
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!

Unlimited Release on Tunecore for only $14.99/year


Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
Unlimited Release on Tunecore for only $14.99/year

Related Posts