TikTok Strategy

Ari is joined by producer and creator of hit kids show “Doggyland,” Claude Brooks, to discuss his journey of building a successful show and the importance of perseverance and consistency. They also touch on how his journey on he collaborated with Snoop Dogg, as well as the impact of social media platforms in promoting his work.

This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.

Joining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.

Part two of Ari answering your music industry questions!