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Ricky Montgomery From Viral on TikTok to Major Label Bidding War
You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.
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Artist Manager on Viral Syncs and the State of Music Marketing
This week, Ari is joined by Laurie Lee Boutet of Wednesday Management to discuss the marketing behind The Beaches' breakout success.
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