viral
Podcasts
He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist
This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.
Podcasts
R&B Artist Jaylon Ashaun on World Building and the Hustle
Ari sits down with LA-based artist, Jaylon Ashaun, to discuss building a superfan community online, and how to capitalize on viral success.
TikTok
How To Crack TikTok for Musicians (From the Major Label Experts)
Do you want to know who the most powerful gatekeeper in the music industry is right now? No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm. TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
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Latest News
How Major Label A&R Has Evolved and How Hit Songs Are Written
This week, Ari is joined by legendary A&R executive Pete Ganbarg to discuss artist development, hit songs, publishing, and AI.
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