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TikTok
How To Crack TikTok for Musicians (From the Major Label Experts)
Do you want to know who the most powerful gatekeeper in the music industry is right now? No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm. TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
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Understanding How Digital & Physical Mechanical Royalties Work
This week, Ari is joined by Serona Elton, head of educational partnerships at the Mechanical Licensing Collective (MLC), to discuss mechanical royalties and licensing in the music industry.
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