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Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
07:30 Welcome
09:42 Ari’s Take review of SubmitHub
15:50 SubmitHub business model / where the curators come from
22:46 Submitting playlist campaigns / navigating Spotify’s algorithm
36:13 Inside Spotify for Artists’ playlist data
41:39 EveryNoise.com (every genre ever)
45:10 Spotify’s personal, algorithmic and editorial playlists
56:05 ‘Hot or Not’ feedback feature
1:06:40 Instagram / TikTok influencer marketing services
1:20:26 Current state of music blogs
1:31:50 Final question
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take
