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How & Why To Put Music Videos on Vevo

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How & Why To Put Music Videos on Vevo

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David McTiernan is the Head of Artist & Label Relations at Vevo. Ari and he discuss everything from how Vevo differs from YouTube, their emerging artist performance series ‘DSCVR’, monetization features, and what other music-related content they allow on the platform. Learn more about Vevo: https://www.hq.vevo.com/

2:51 Welcome
4:29 What Vevo is and how it is different from YouTube
6:46 Official music videos and linear programming
8:11 How do indie artists get their music videos on Vevo’s platform?
13:24 Merging official YouTube channel with Vevo
17:50 Vevo’s monetization and how they pay more than YouTube
23:44 Does Vevo pay the same amount to every distributor?
25:46 What other music-related content Vevo allows
26:47 Where else Vevo exists
29:54 Vevo and YouTube’s shared sales environment
30:41 Promotional editorial support behind the content
32:30 What is pre-roll social media?
35:22 Indie artist success stories within Vevo’s DSCVR series
43:43 How do artists become a part of DSCVR?
47:16 What’s the ideal artist pitch?
49:41 Do artists need to be present on TikTok?
52:27 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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