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How & Why To Put Music Videos on Vevo

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How & Why To Put Music Videos on Vevo

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

David McTiernan is the Head of Artist & Label Relations at Vevo. Ari and he discuss everything from how Vevo differs from YouTube, their emerging artist performance series ‘DSCVR’, monetization features, and what other music-related content they allow on the platform. Learn more about Vevo: https://www.hq.vevo.com/

2:51 Welcome
4:29 What Vevo is and how it is different from YouTube
6:46 Official music videos and linear programming
8:11 How do indie artists get their music videos on Vevo’s platform?
13:24 Merging official YouTube channel with Vevo
17:50 Vevo’s monetization and how they pay more than YouTube
23:44 Does Vevo pay the same amount to every distributor?
25:46 What other music-related content Vevo allows
26:47 Where else Vevo exists
29:54 Vevo and YouTube’s shared sales environment
30:41 Promotional editorial support behind the content
32:30 What is pre-roll social media?
35:22 Indie artist success stories within Vevo’s DSCVR series
43:43 How do artists become a part of DSCVR?
47:16 What’s the ideal artist pitch?
49:41 Do artists need to be present on TikTok?
52:27 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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