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$50K in 2 Months Playing Backyards And How They Did It with More Fatter

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More Fatter

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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$50K in 2 Months Playing Backyards And How They Did It with More Fatter

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More Fatter is an indie-funk pop band from San Francisco, California, currently based in Los Angeles. During the summer of 2021, they embarked on a fully-independent statewide tour performing primarily in backyards. On this episode, half of the band members Tommy and Théo join Ari to discuss exactly how they successfully pulled this off, and share some very insightful tour stories throughout. Find out where they’re performing next: https://morefatter.live

2:36 Welcome
5:13 Backyard tour conception story
10:06 The challenge of pitching to the hosts
13:47 Eventbrite ticketing process and free donation-based shows
23:28 Who’s Big Booty Bertha?
24:25 Donation-based shows (continued)
27:38 Keeping merchandise separate
32:08 How the tour reintroduced people to society
33:10 Burning custom CDs of their new album
40:07 Last minute booking stories
48:36 Sleeping arrangements on tour
51:00 Take home gross revenue
55:11 Deciding what cities to tour
59:20 Advice on running your own PA system
1:05:13 How playlists can save the vibe
1:07:09 Different roles within the band
1:10:19 The growth of real fans
1:16:53 Final question

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!
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