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How Trousdale Went From 0 to 1M Listeners in 1 Year Independently

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How Trousdale Went From 0 to 1M Listeners in 1 Year Independently

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Trousdale is a pop-folk trio born out of the USC’s popular music program, consisting of band members Quinn D’Andrea, Georgia Greene and Lauren Jones. In this episode of the New Music Business, we discussed how they self-produced their latest releases, what their creation process entails, arranging harmonies, as well as how they stayed productive during the pandemic and successfully embraced TikTok.

4:00 Welcome
5:00 The story behind their single “Do Re Mi”
10:00 Self-producing their music
11:40 The creation process for arranging vocals
17:44 Engaging responses from listeners
20:35 Why no music was released before 2020
21:43 Overcoming the pandemic
28:39 The importance of self-care
32:29 Release strategy as independent artists
36:04 Creative partnership with their entire team
42:38 Navigating TikTok
56:45 TikTok trends
1:03:00 Content batching days
1:05:46 What’s next for Trousdale in 2022?
1:08:08 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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State of the Industry | ATA Instructor Round Table

Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!
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