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How Trousdale Went From 0 to 1M Listeners in 1 Year Independently

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How Trousdale Went From 0 to 1M Listeners in 1 Year Independently

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Trousdale is a pop-folk trio born out of the USC’s popular music program, consisting of band members Quinn D’Andrea, Georgia Greene and Lauren Jones. In this episode of the New Music Business, we discussed how they self-produced their latest releases, what their creation process entails, arranging harmonies, as well as how they stayed productive during the pandemic and successfully embraced TikTok.

4:00 Welcome
5:00 The story behind their single “Do Re Mi”
10:00 Self-producing their music
11:40 The creation process for arranging vocals
17:44 Engaging responses from listeners
20:35 Why no music was released before 2020
21:43 Overcoming the pandemic
28:39 The importance of self-care
32:29 Release strategy as independent artists
36:04 Creative partnership with their entire team
42:38 Navigating TikTok
56:45 TikTok trends
1:03:00 Content batching days
1:05:46 What’s next for Trousdale in 2022?
1:08:08 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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