It Doesn’t Take a Web Genius

To me, the most frustrating thing is when my friends' bands, who are incredibly talented, either don't know how the web works, don't care to learn the intricacies or just don't put the time in to understand what's important when interacting and posting on the web. People are lazy...
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How Hopeless Records Approaches Influencer and UGC Music Marketing

This week, Ari is joined by Nicole Abea of Hopeless Records to discuss TikTok marketing, fandoms, and building artists today.
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