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Don’t Make This Mistake With Your Email List

I got a an email from one of my favorite singer/songwriters yesterday. I've been on his email list for a couple years now and I go to his shows whenever he plays in town - which is often because he lives here. In this email he discussed that he had all the songs written for his n...

Is Your Facebook Musician Page Doing More Hurt Than Help?

I'll admit it, I'm a Facebook junkie. Hopelessly addicted. If I don't get my daily (hourly) fix I start to have withdrawal. It's pathetic. I fully admit it. But alas, this is the world we live in.I was invited to a friend's record release show Event today on Facebook. I had seen...

5 Incentives To Get Fans To Sign Your Email List Online

Giving away song downloads used to be the standard incentive to get people to sign up for your list. Now that fewer and fewer people want to download music, you have to come up with other incentives to get them to sign up. It's best to list on your website what the fan will get i...

The Biggest Mistake Bands Make With Lyrics

I've recently been obsessed with one of the local openers' albums for my upcoming tour. I hear a lot of new music. Most of it is average. Some of it below average. And very seldom do I hear a record that stops me in my tracks like this one has. I've been playing it on repeat on S...

10 Social Media Mistakes Bands Make

1) Your Call To Actions Are Too FrequentDon't enter every contest you stumble upon that could win you $100 in recording gear. Pick and choose the best contests that can advance your career the most. Nearly every band driven contest is based on votes. Some, however, CAN be extreme...

Top Music YouTubers Reveal Their Secrets At VidCon

From left: Margaret Gregory, Alejandro Manzano, Tyler Ward, Mike Falzone, David Choi, Meghan Tonjes, Peter HollensI originally wrote this for Digital Music NewsThis past weekend in Anaheim, CA was the world's largest gathering of YouTube lovers. Nearly 19,000 people attended the...

9 Reasons Why You Have No Twitter Followers

I get a lot of questions from bands about how to get their numbers up on social media sites. After a 2 minute scan of their sites I completely understand why their numbers aren't higher (and it's not because they suck - many of these bands are actually great). It's because they d...

Fuck Facebook… In the Face

I hope you have heard by now that Facebook has changed the way that users see Page posts in their newsfeed. Before this move, Facebook's algorithm to display Page posts in users' newsfeed was mostly based on how many users initially interacted with the post organically (liked, co...

Buy My Music Dammit (Spotify vs iTunes)

**The biggest news story in the music world last week was David Lowery's response letter to the NPR intern Emily White about the moral implications to not purchase music. This has been a massive debate ever since Napster hit over a decade ago. My post below was written before Low...

It Doesn’t Take a Web Genius

To me, the most frustrating thing is when my friends' bands, who are incredibly talented, either don't know how the web works, don't care to learn the intricacies or just don't put the time in to understand what's important when interacting and posting on the web. People are lazy...
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Artist Manager on Release Strategy, Record Deals and the TikTok Ban

This week, Ari is joined by Michele Harrison, founder of MPH Collective and artist manager
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