Promo
Shows Sell, Events Sell Out
You can't expect everyone to come out to every show. Even if your favorite artist played multiple times a month in your city you wouldn't make it out to every show. People need a reason to devote an evening to your band. Being your friend may work for a little while, but a buzzed...
Promo
Friend Fatigue
You won't have fans at your earliest shows; you'll have friends supporting you. This is crucial for your early shows. You need to show the clubs that you can get a crowd out. The clubs don't care if the 50 people you bring out all live on your dorm floor or if they're long time f...
Booking
Don’t Be Afraid Of The Phone
I've played over 500 shows and I booked the majority of these. I set up a 60 date tour around the entire country from scratch - starting without contacts for the majority of the cities. I've spent the better part of 4 years living on the road, making nearly all of my in...
Latest News
Artist Manager on Viral Syncs and the State of Music Marketing
This week, Ari is joined by Laurie Lee Boutet of Wednesday Management to discuss the marketing behind The Beaches' breakout success.