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Ari Herstand

How Merch Companies Help Artists Thrive

This week, Ari is joined by Tersha Willis, CEO of terrible* group, to discuss the role of merch in an artist’s income model.

Naethan Apollo Is Building a Fantasy World of Real Fans

This week, Ari is joined by Naethan Apollo to discuss building a genuine connection with his audience, independently.

1 Billion Streams of Children’s Music Completely DIY

This week, Ari is joined by Dave and JJ Heller to discuss their journey of building a completely independent music business for a niche audience of moms.

How Outside Lands Music Festival Keeps Its Magic

This week, Ari is joined by Rick Farman to discuss the business of music festivals.

Should AI Artists Have Fans, Custom Music For Sync

This week, Ari is joined by Jess Furman to discuss custom music for TV/film and the ethics of AI music artists.

Jack Harlow and Shaboozey’s Management Company has Range

This week, Ari is joined by Matt Graham to discuss the evolution of artist management and the inner workings of Range Media Partners.

Michael Seyer is All Vibes Running a DIY Music Career

This week, Ari is joined by indie artist Michael Seyer to talk DIY success, his new album Boylife, and launching his own label, Seyerland.

This “Artist Manager” on LinkedIn Doesn’t Have a Clue

This so-called industry insight on LinkedIn isn’t just wrong — it’s harmful to artists.

Hit Songwriter/Producer on Publishing Deals and Artists Taking Credit for Songs They Didn’t Write

This week, Ari is joined by Justin Gammella to discuss the realities of professional songwriting, music publishing, and AI in music.

Epidemic Sound Removes Rights and Royalties From the Equation

This week, Ari is joined by Oscar Höglund, co-founder and CEO of Epidemic Sound, a leading music and soundtracking platform for content creators.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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DIY Band Couch on World Tours, Self Managing, and Fan Building

This week, Ari is joined by Boston soul-pop band Couch to discuss their DIY rise, seven-member dynamic, and managing a band from within.
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