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Ari Herstand

Is Music Marketing With TikTok Still Viable

This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.

How TikTok Music Videos Go Viral

This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

Why Spotify’s New Payment Model Falls Short For Emerging Artists

This week, Ari discusses his recent Variety article entitled “Why Spotify’s New Payment Model Falls Short For Emerging Artists.”

Nashville Venue Defends Merch Fees

This week, Ari is joined by Sara Barnett, General Manager of the Brooklyn Bowl Nashville.

How This Record Label Sells More Vinyl Than Streams

This week, Ari is joined by Terry Cole, owner and operator of Colemine Records and Plaid Room Records.

BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean

This week, Ari is joined by Tab Nkhereanye, Senior Vice President of A&R at BMG.

Sync Agent Breaks Down TV, Film, Advertising Music Licensing

This week, Ari is joined by Jen Pearce, Founder of Low Profile, a sync licensing agency.

Roc Nation Is Actually Developing Artists

This week, Ari is joined by Shari Bryant and Omar Grant, co-presidents of Label at Roc Nation, the entertainment powerhouse chaired by Shawn "Jay-Z" Carter.

How Lawrence Got Live Nation To End Merch Fees

This week, Ari is joined by Clyde Lawrence, Gracie Lawrence, and Jordan Cohen from the band, Lawrence.

Building an Artist Management Empire and Breaking Country Artists with Bruce Kalmick

Bruce Kalmick, CEO of WHY&HOW (a full service artist management company), is changing the narrative of "artist manager."

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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We Can Learn A Lot From the Dance Music Industry

This week, Ari is joined by Moody Jones, the General Manager of Dance at EMPIRE.
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