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Ari Herstand

How to Go Viral on TikTok from Flighthouse

Austin Georgas is the senior account manager at Flighthouse Media. They are a full on influencer and media agency that help break songs on TikTok. They've worked on previous campaigns like Doja Cat's "Say So."

Environmentally Friendly NFTs with Crypto.com’s EVP

Joe Conyers III is the EVP and Global Head of NFTs at Crypto.com. He's also the co-founder of Songtrust, the largest admin music publisher.

How To Get a Sync Agent and Your Music on TV and in Film

I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit. Just in this past year, on the New Music Business podcast, I've had as guests: Music Supervisors: Jen Malone - Euphoria, Atlanta, Empire,...

The MLC is Sitting On $423 Million, How Songwriters Can Claim It

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Wow there were a lot of buzz words and phrases you may have never heard of in that first sentence. To not get into the weeds of how...

The MLC is Sitting On $423 Million, How Songwriters Can Claim It

The Mechanical Licensing Collective (MLC) came out of the Music Modernization Act (MMA). Spotify and other DSPs dumped all of this unclaimed money into the MLC. 

VÉRITÉ on NFTs and 350 Million Streams Without a Label

VÉRITÉ is an artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career.

Sync Agent Explains the Game

Jenn Miller and I talk about what it's like running a sync agency and the kinds of briefs she is seeing these days, the price ranges, and what Audiosocket is doing specifically. She also gives great advice on how to be successful in sync licensing.

Ricky Montgomery From Viral on TikTok to Major Label Bidding War

You may know Ricky Montgomery from his Vine days. You may know him from his band The Honey Sticks. Or you may know him because a few of his songs went viral on TikTok in 2020. This led to a massive bidding war amongst 50 major labels.

How To Tell Your Artist Story and Connect With Your Audience from Marketing Experts

Blackbox is a marketing agency that has worked with Andra Day, JP Saxe, Best Coast, Christina Perri, Dirty Honey, Jesse McCartney.

NFTs for Music Explained (in Musician Terms)

I have a new album coming out April 9th. No, I'm not about to pimp another album NFT (more on this in a bit). This is only for reference to say I'm A) a working musician and B) I...

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Latest News

Ritt Momney on TikTok Fame and Numbers Perspective

Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song "Put The Records On."