Ari Herstand
Podcasts
Going Viral In The Right Way Allowed Him To Turn Down Record Deals and Sell Out Venues Around The World
This week, Ari is joined by Red Leather, the anonymous artist who turned viral TikTok videos into sold-out tours.
Podcasts
He Went from 40K Listeners to 11 Million and a Coachella Slot in Under a Year as an Indie Artist
This week on the New Music Business podcast, Ari sits down with Oskar Med K, a breakout Norwegian EDM producer.
Podcasts
New Global Booking Agency from ATC and Arrival Artists Now Reps 800 Artists
This week on the New Music Business podcast, Ari sits down with Ethan Berlin and Skully Kaplan of Roam Artists to break down the modern landscape of booking and live touring.
Podcasts
How This UK Indie Label Sold 25K Records For 1 Band First Week
This week, Ari is joined by Mark Orr, founder of Lab Records, to break down modern indie label deals, marketing, and artist strategy.
Podcasts
This Artist-Run Record Label is Competing with the Majors in a Big Way
This week, Ari is joined by Michael Turner, founder of Rebellion, to discuss viral marketing, short-form content, and new artist-first label models.
Podcasts
How SXSW Works For Music
This week, Ari is joined by Brian Hobbs and Dev Sherlock of SXSW to break down everything you need to know about the festival.
Podcasts
Artist Managers on Music Videos, Artist Development, Long-term Strategy and True Fandom
This week, Ari is joined by Slush Management to explore world-building, artist development, and how true fans grow beyond streams.
Podcasts
Doja Cat’s Managers Have It Down
This week, Ari is joined by Doja Cat managers Gordan Dillard & Josh Kaplan to discuss building superstar careers, features, deals & fanbases.
Podcasts
DIY Band Couch on World Tours, Self Managing, and Fan Building
This week, Ari is joined by Boston soul-pop band Couch to discuss their DIY rise, seven-member dynamic, and managing a band from within.
Podcasts
Visit me in 1974 LA
This week on the New Music Business podcast, Ari hops on for a solo episode to talk about Brassroots District—a decade-long passion project fusing immersive theater, hard-grooving funk, and 1970s world-building.
About Me
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Latest News
How To Be a Professional Hit Songwriter
This week, Ari is joined by hit songwriter, producer, and publisher Andreas Schuller to unpack how modern hits are made.