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Ari Herstand

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)

Joining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).

Dear House Sound Engineers: We Love You, We Need You, Please Stop.

Few people in the live music industry give me as much anxiety as the house sound engineers.

Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table

Citizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer.

​This Music Publicist Has Upended the Entire PR Model

This week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.

Spotify’s New “Active Audience” Ain’t It, But We’re Getting Closer

Spotify just rolled this out to help you better understand how active your listeners are. But why does it matter and how does it help?

How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7)

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.

How to Navigate the New Live Music Industry

Today’s episode compiles interviews from some of our favorite past guests in the touring space.

How to Pitch Your Music for Sync

Over the past couple years, we've published so many special episodes covering sync and music supervision that we decided to put together highlights of some of our favorite guests.

Is Music PR Worth It Anymore? Can AI Replace Sync Music? (Ari Q&A Part 6)

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.

How Royalties Work for Producers, Songwriters, Artists, Labels; Release Strategy (Ari Q&A Part 5)

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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We Can Learn A Lot From the Dance Music Industry

This week, Ari is joined by Moody Jones, the General Manager of Dance at EMPIRE.
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