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Ari Herstand

How Booking Agents Negotiate

JJ Cassiere is the co-founder of 33 & West, an independent talent agency that specializes in the representation of established and emerging musicians, comedians, and film & television entertainment professionals.

Is AI Music Taking Royalties From Musicians and Composers?

This week, Ari is joined by Oleg Stavitsky, the CEO and Co-Founder of Endel.

Is Music Marketing With TikTok Still Viable

This week, Ari is joined by Suzy Yoder, founder of YO SUZY, an agency specializing in short-form vertical content for musicians.

How TikTok Music Videos Go Viral

This week, Ari is joined by Evan Blum, a director specializing in creating large batches of short form vertical content for musicians.

Why Spotify’s New Payment Model Falls Short For Emerging Artists

This week, Ari discusses his recent Variety article entitled “Why Spotify’s New Payment Model Falls Short For Emerging Artists.”

Nashville Venue Defends Merch Fees

This week, Ari is joined by Sara Barnett, General Manager of the Brooklyn Bowl Nashville.

How This Record Label Sells More Vinyl Than Streams

This week, Ari is joined by Terry Cole, owner and operator of Colemine Records and Plaid Room Records.

BMG A&R on Pub Deals, Artist Development and Signing Frank Ocean

This week, Ari is joined by Tab Nkhereanye, Senior Vice President of A&R at BMG.

Sync Agent Breaks Down TV, Film, Advertising Music Licensing

This week, Ari is joined by Jen Pearce, Founder of Low Profile, a sync licensing agency.

Roc Nation Is Actually Developing Artists

This week, Ari is joined by Shari Bryant and Omar Grant, co-presidents of Label at Roc Nation, the entertainment powerhouse chaired by Shawn "Jay-Z" Carter.

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Latest News

How Sub Pop Records Develops and Funds Artists

This week, Ari is joined by Tony Kiewel, President of Sub Pop Records and co-founder of ORCA, to discuss the inner workings of artist/label relationships.
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