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Ari Herstand

Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent

Allie X is a Canadian singer-songwriter and artist who's been living in LA for the last few years. She is an incredibly talented artist and has over 100 million streams and 1.5 million monthly listeners on Spotify.

How Artists Can Get Advances Without Signing To a Label

John Fung is the CEO and co-founder of The Music Fund, a startup company that issues advances to artists for their streaming revenue. They're not a record label even though labels are typically the ones offering advances to artists. They are innovating and disrupting in the music industry, and John goes over their business model.

How To Get a Record Advance Without a Record Deal

One of the biggest reasons that artists sign with major record labels is for the upfront cash.  The advance is very attractive for artists getting a 6- or 7-figure check waved in front of their face - even if it...

Black Postmodern Jukebox Performers Pen Open Letter About Mistreatment

On Thursday, July 16th, in a brave act of solidarity and dissent against their employer, black musicians penned an open letter to the founder and leader of Postmodern Jukebox, Scott Bradlee.  Many posted this letter and subsequent demands to social...

Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu

Jonathan Azu is an artist manager for artists like Cory Henry, Luke James, Emily King, and Michelle Williams among others. He used to be the executive vice president and general manager of Red Light Management. He is also a two-time Billboard magazine 40 Under 40 power player. Over a year ago, he launched his own management company called Culture Collective.

Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil’s Ableton Programmer on Making It Work

Laura Escudé is a fantastic violinist, producer, and Ableton's first ever official certified trainer. She was hired by Ableton to teach people how to use Ableton Live. She then went on to tour with artists like Kanye West and Herbie Hancock.

Jamestown Revival’s Bassist on Shady Managers, Thousands of Shows, Playing Conan, Tracking to Tape – Nick Bearden

Nick Bearden has played thousands of shows with Jamestown Revival, but we go heavy on the business side of managers, where he shares a story on one of the shadiest managers I've ever heard of. We also discuss how freelancers operate.

TikTok and Instagram Influencers with Ultra Records Marketing Director

Bina Fronda is the marketing director for Ultra Records. Ultra Records has released artists like Steve Aoki, Alexandra Stan, Alan Walker, Lost Frequencies, and more.

Manager for JP Saxe, X Ambassadors, Jukebox the Ghost is Persistent

Seth Kallen is an artist manager for JP Saxe, X Ambassadors, Jukebox The Ghost, and many others. He talks about how to get opening slots on tours and how he was relentless early on. We discussed creating during quarantine, sync licensing, and touring.

This Music Company Doesn’t Care About Black Lives

#BlackOutTuesday and #TheShowMustBePaused day (started by two black female executives) encouraged everyone in the music industry to take the day off from the normal business at hand and reflect on how we, as an industry, can do better for...

About Me

Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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OFFstep Is a Tech-Savvy, User-Friendly Hub for Music Distribution

The following was developed in collaboration with OFFstep, a company Ari’s Take is proud to be partnering with. OFFstep is...
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