Ari Herstand
Podcasts
Mothica Went Viral on TikTok at Just the Right Time
After Mothica's song went viral on TikTok, she gained a lot of traction on streaming platforms. She garnered more than 25 million streams on Spotify in 2020.
Spotify
Spotify Removed Your Music, Now What?
Over the weekend, Spotify decided to do a major purge of songs they believe had 'fraudulent streams.' Tens of thousands of songs disappeared from the platform.
Podcasts
Audrey Nuna’s Path to a Major Label Deal with Her Manager/Producer Anwar Sawyer
Anwar and I talk about being a producer/songwriter and writing thousands of songs and even how he got his publishing deal. We also talk about developing Audrey Nuna.
Podcasts
Nu Deco Ensemble Orchestra is Changing the Classical World
This episode is for all of you orchestra nerds out there. I'm guilty of that. I played in an orchestra for most of my life. For those of you who don't know, I'm a trumpet player. I love going to the LA Phil and love orchestra music. It features Nu Deco Ensemble founders Sam Hyken and Jacomo Bairos.
Podcasts
How to Livestream for Musicians with the #1 Musician on Periscope – Clare Means
Clare Means is a Los Angeles-based singer-songwriter. She got her start performing on the Santa Monica Pier. Now she's known for her success on the livestreaming platforms, specifically Twitch, Facebook, YouTube Live, and Periscope. She's actually one of the most watched musicians on Periscope.
Income
If Spotify Won’t Pay More, They Should Give Us More Data
I’ll say it. And I’m going to get shit for it.
The comment from the CEO of Spotify, Daniel Ek, “you can’t record music every 3-4 years anymore” got blown way out of proportion. I actually did a full podcast...
Podcasts
Paradigm Fired Them So They Started a New Booking Agency With an Impressive Roster
Marshall Betts is an agent formerly of Paradigm, but after Paradigm dissolved its entire music division and laid off hundreds of employees he along with a few of his co-workers at Paradigm launched a new agency... TBA Agency. Get it?
Podcasts
Former Major Label Executive is Creating a New Investment Model
Nick Gatfield has been in the music industry for decades. He was a major label executive for 25 years, most recently Sony Music UK, which he left in 2014. He's worked at various majors over the years, including Universal and EMI. He was there when they signed Radiohead and was also part of Amy Winehouse's team.
Podcasts
Victoria Canal on Releasing Music During COVID and Staying Inspired
Victoria Canal and I discuss how she's been handling quarantine. 2020 was supposed to be her breakout year. She had two massive tours scheduled. She had just finished one supporting the band Tall Heights. Then she leveled up to an even bigger tour supporting Leslie Odom Jr. She also just came out with her EP, 'Victoria,' and as you can imagine, the release strategy changed quite a bit. So we talked about that.
Income
Session Musicians’ Money Stolen by the Union Meant to Protect Them
If you’ve ever played on a recording as a hired gun, you are entitled to more than just the check you got for the session.
You are guaranteed (up to) 5% of all the performance royalties that recording ever makes....
About Me
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Latest News
When It Comes To Royalty Splits, Be Fair, Not Generous
One of the most important steps to do before releasing a song is to figure out royalty splits.
It’s much...