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How to Livestream for Musicians with the #1 Musician on Periscope – Clare Means

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Clare Means The New Music Business with Ari Herstand

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How to Livestream for Musicians with #1 Musician on Periscope | New Music Business w/ Ari Herstand

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Today’s guest is Clare Means. She’s a Los Angeles-based singer-songwriter. She got her start performing on the Santa Monica Pier. Now she’s known for her success on the livestreaming platforms, specifically Twitch, Facebook, YouTube Live, and Periscope. She’s actually one of the most watched musicians on Periscope. Since quarantine started, she went all in on livestreaming.

Clare talks all about her journey livestreaming, how she built up to be the most successful livestreamer on Periscope, and what it’s looked like since she started livestreaming on all of the other platforms. She breaks each of them down and explains how you can make money on them. She makes her full living exclusively livestreaming.

I’ve been so intrigued by her journey livestreaming, which is why I asked her to be an instructor the Ari’s Take Academy course Livestreaming for Musicians.


Quick links:

2:55 – About Clare Means and her setup
7:14 – Clare’s livestreaming story and how she got started
11:23 – Stories from Clare street performing
17:07 – How Clare got people to stop and listen to her street performing
22:25 – What about street performing has made Clare a better livestreamer?
27:20 – The platforms Clare livestreams to and why
31:24 – Monetization possibilities on each livestreaming platform
39:07 – Which platform Clare makes the most money on and where her engagement is the best
47:58 – Clare’s advice to musicians who want to get started livestreaming
55:12 – What it means to Clare Means to ‘make it’ in the new music business

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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