Join the movement

Join the movement!

Join the movement!

Share this:

Audrey Nuna’s Path to a Major Label Deal with Her Manager/Producer Anwar Sawyer


Join the movement!

Anwar Sawyer The New Music Business Podcast

Must Read

7 Ways to Find a Manager

The manager is the most important person in your operation. Your manager is your teammate. Your partner. Your friend. Finding a manager is about timing, being in the right place at the right time and, really, making it seem like you don’t need a manager.

When Greeting Fans, Never Say These 4 Words

When you’re at a show, you are onstage from the moment the doors open to the moment they close. Even if you’re not physically standing on the stage. You are the artist and there is a spotlight on you, even if you’re hiding in the corner trying to get ready. If you’re being loud and obnoxious at the bar during the opener’s set, people will notice.

How To Actually Make 2023 Work For You

Can you feel it? The kindling of hope. The match of passion. The flicker of possibility.
Avatar photo
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
Share this:
Audrey Nuna's Path to a Major Label Deal with Her Manager/Producer Anwar Sawyer

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Today’s guest is Anwar Sawyer. He started as (and still is) a songwriter and producer. He’s based in New York and is a classically trained pianist. He studied classical piano and composition at Westminster Choir College and New York Institute of Technology. He’s signed to Roc Nation Publishing and has now started a management company, SMG Entertainment, where his breakout artist is Audrey Nuna. She’s currently signed to Sony Arista Records.

Anwar and I talk about being a producer/songwriter and writing thousands of songs and even how he got his publishing deal. We also talk about developing this young artist and what the process is behind that. She has millions and millions of streams and has collaborated with DJ Snake and Jack Harlow. And by the time you’re listening to this episode, she might be taking over the world because she’s a pop star on the rise.

This was a live podcast in front of Ari’s Take Academy students. They were able to ask questions at the end. We included a few of their questions at the end, and I know you’re not going to want to miss them.

If you want to check out Ari’s Take Academy head over to the website: https://www.aristakeacademy.com/

Quick links:

3:35 – About Anwar Sawyer
8:35 – How Anwar landed his Roc Nation Publishing deal
17:44 – What’s it like being a songwriter/producer signed to a publishing deal?
19:25 – How Anwar and Audrey Nuna started working together
24:00 – How do you promote an artist with 0 fans? What’s the release strategy look like?
28:33 – Once Audrey’s following and stream counts begin growing, what were your next steps?
33:18 – When “Soufflé” was released, where was Audrey Nuna at in her career? What were her numbers like?
35:22 – A simple compliment can be your ‘in’ with a music professional
41:42 – What made Anwar and Audrey Nuna sign with Sony Arista Records over other labels?
45:53 – Ari’s Take Academy student questions
52:31 – What it means to Anwar Sawyer to ‘make it’ in the New Music Business

About The Author

Avatar photo
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!



Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
Book Ads (300 × 600 px) (2)

Related Posts