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Victoria Canal on Releasing Music During COVID and Staying Inspired

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Victoria Canal The New Music Business with Ari Herstand

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Victoria Canal on Releasing Music During COVID, Staying Inspired | New Music Business w Ari Herstand

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

My guest today is a my good friend Victoria Canal. She is a 22-year-old artist, singer, songwriter, and now producer based all over the world. She was based in Los Angeles, but when the coronavirus shutdown hit, she moved to Amsterdam where her parents live.

Victoria and I discuss how she’s been handling the last six months. This was supposed to be her breakout year. She had two massive tours scheduled. She had just finished one supporting the band Tall Heights. Then she leveled up to an even bigger tour supporting Leslie Odom Jr. She also just came out with her EP, ‘Victoria,’ and as you can imagine, the release strategy changed quite a bit. So we talked about that.

I had Victoria’s manager, Andrew Leib, on the show a few months back. You can get the other side of Victoria’s career. He talks about why he wanted to sign Victoria and what it has been like working her so far. Listen to Andrew’s episode here.


+Victoria’s interview on The Third Story Podcast with Leo Sidran


Quick links:

3:23 – About Victoria and what it’s like living in Amsterdam during the pandemic
8:40 – Victoria’s manager discovering her and her journey as an evolving artist
15:28 – What was it like working with a different producer than the one that helped write the songs?
23:05 – Learning production and potentially producing for other artists
24:38 – Victoria’s daily routine
26:30 – Victoria’s creative and songwriting phases and mental health
31:30 – How Victoria is handling not being able to perform and having her life shut off
39:35 – What’s it like releasing a body of work during this time? What are the expectations?
49:41 – Do find yourself being more pressured to create and release content?
52:32 – The relationship between artist/fans/humans is important
55:50 – What it means to Victoria to make it in the new music business

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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