fbpx

Join the movement

Join the movement!

Join the movement!

Share this:

They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line

Join the movement!

Michael Walker Modern Musician New Music Business Ari Herstand

Must Read

How To Claim Your Artist Profile & Make The Most of [Spotify, Apple Music, Amazon and Pandora] “For Artists”

If you’ve had music on Spotify for more than a few years, you remember the days of muddling through...

Few Points About BMI Music Royalties for Songwriters and Publishers

  If you’re a songwriter or publisher with BMI, or you’re thinking of joining BMI, this post is for you....

How to Create an EPK (with Examples)

Some people call this a “one sheet” because all of the necessary information is on, well, one sheet. An...
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
Share this:
They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

Michael Walker is a keyboardist for the band Paradise Fears, who made headlines years ago for a thing they called “tour hacking.” They sold 24,000 CDs at around $10 a pop in just a few months to fans standing in line for concerts of similar artists. This is the DIY method of DIY’ers.

Obviously this tactic doesn’t really work anymore, so we talk about the evolution and what that turned into, what his ideas are now, and how you can turn those tour hacking ideas into something that works today. We went deep into marketing concepts, tactics, and human psychology.

4:15 – Selling CDs to people in line at other bands’ shows and making more than $100k
13:12 – Going on tour with All Time Low
18:12 – Selling merchandise and building fans through social media
33:24 – Making money and just to make money + the super fan concept
39:10 – What has Michael learned by working with this grassroots band over the past few years?
47:55 – Facebook Messenger and paid traffic and goals
56:40 – Building effective funnels
1:07:45 – What it means to Michael Walker to make it in the new music business

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

Join the movement!

Advertisement

Podcast

Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary...
Advertisement

Related Posts