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They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line

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Michael Walker Modern Musician New Music Business Ari Herstand

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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They Hacked Their Way on Tour With their Favorite Band by Selling CDs to Fans in Line

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Michael Walker is a keyboardist for the band Paradise Fears, who made headlines years ago for a thing they called “tour hacking.” They sold 24,000 CDs at around $10 a pop in just a few months to fans standing in line for concerts of similar artists. This is the DIY method of DIY’ers.

Obviously this tactic doesn’t really work anymore, so we talk about the evolution and what that turned into, what his ideas are now, and how you can turn those tour hacking ideas into something that works today. We went deep into marketing concepts, tactics, and human psychology.

4:15 – Selling CDs to people in line at other bands’ shows and making more than $100k
13:12 – Going on tour with All Time Low
18:12 – Selling merchandise and building fans through social media
33:24 – Making money and just to make money + the super fan concept
39:10 – What has Michael learned by working with this grassroots band over the past few years?
47:55 – Facebook Messenger and paid traffic and goals
56:40 – Building effective funnels
1:07:45 – What it means to Michael Walker to make it in the new music business

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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How He Made $250K on his NFT Song After He Was Dropped From Sony

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs.
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