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Indie Band Played 50 States on $50 and Grossed $80K

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Indie Band Played 50 States on $50 and Grossed $80K

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This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.

3:18 Welcome
3:53 The Where’s Walden Tour
9:03 Booking and outreach from start to finish
12:58 Breweries vs. traditional music venues
16:42 With a little help from Indie On The Move, Yelp and Facebook
22:32 No show close calls
31:27 Interactive website tour map
35:46 Inside the Where’s Walden Tour poster
38:06 Merch game
38:55 Cold pitch emails and negotiations
48:18 Merch game (continued)
55:18 What they would have done differently
1:05:47 How they grossed $80k
1:15:08 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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