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In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!
6:52 Introducing Vo Williams (@thisisvo)
8:10 Vo on performing in the Tampa Bay Lightning arena for 20k people
9:42 How Vo got started in the sync licensing world
11:39 What are companies paying for the rights to place music for sync?
13:33 How sports teams got in touch with Vo
14:57 Can the same song be synced more than once?
15:41 Sync successes within the ATA community
17:27 Introducing Lucidious (@lucidous) & Jenny Powers (@iamjennypowers)
19:38 What is the focus right now for promoting music?
25:59 Digital marketing campaigns within the ATA community
28:40 Introducing Austin Georgas (@austingeorgas) & Jun Park (@junparka)
31:53 How TikTok is being used by artists and labels
34:49 Why TikTok is so powerful for your music career
37:42 Discovering new music through TikTok and its streaming conversion rate
40:58 Introducing Clare Means (@claremeans)
42:54 The similarities between busking and livestreaming
44:33 Why Twitch and TikTok are the best for livestreaming in 2022
49:12 Introducing Carey Rayburn (@goodcomusic)
50:37 Having a built-in audience within the Performing Arts Center (PAC) market
53:23 What your performances need to achieve recognition
54:11 ATA community successes within the PAC market
56:03 How have FB/IG ads changed since TikTok came into the picture?
59:36 How can artists work with Flighthouse?
1:01:30 How can cinematic orchestral music best succeed in the sync licensing?
1:03:19 How can older musicians fit into the new music world?
1:05:07 The type of acts that works best within the PAC market
1:06:32 The power of using universal and timeless themes in your music
1:07:46 Working smarter (not harder) with the ATA community
1:10:28 Why there’s room for every genre and how to best navigate your audience
1:17:44 Farewell message
Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take