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State of the Industry | ATA Instructor Round Table


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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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State of the Industry | ATA Instructor Round Table

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!

4:42 Welcome
6:52 Introducing Vo Williams (@thisisvo)
8:10 Vo on performing in the Tampa Bay Lightning arena for 20k people
9:42 How Vo got started in the sync licensing world
11:39 What are companies paying for the rights to place music for sync?
13:33 How sports teams got in touch with Vo
14:57 Can the same song be synced more than once?
15:41 Sync successes within the ATA community
17:27 Introducing Lucidious (@lucidous) & Jenny Powers (@iamjennypowers)
19:38 What is the focus right now for promoting music?
25:59 Digital marketing campaigns within the ATA community
28:40 Introducing Austin Georgas (@austingeorgas) & Jun Park (@junparka)
31:53 How TikTok is being used by artists and labels
34:49 Why TikTok is so powerful for your music career
37:42 Discovering new music through TikTok and its streaming conversion rate
40:58 Introducing Clare Means (@claremeans)
42:54 The similarities between busking and livestreaming
44:33 Why Twitch and TikTok are the best for livestreaming in 2022
49:12 Introducing Carey Rayburn (@goodcomusic)
50:37 Having a built-in audience within the Performing Arts Center (PAC) market
53:23 What your performances need to achieve recognition
54:11 ATA community successes within the PAC market
56:03 How have FB/IG ads changed since TikTok came into the picture?
59:36 How can artists work with Flighthouse?
1:01:30 How can cinematic orchestral music best succeed in the sync licensing?
1:03:19 How can older musicians fit into the new music world?
1:05:07 The type of acts that works best within the PAC market
1:06:32 The power of using universal and timeless themes in your music
1:07:46 Working smarter (not harder) with the ATA community
1:10:28 Why there’s room for every genre and how to best navigate your audience
1:17:44 Farewell message

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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