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How Tai Verdes Went from TikTok to Top 40

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NMB Ryan Chisholm Tai Verdes

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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How Tai Verdes Went from TikTok to Top 40

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This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department.

In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com

4:06 Welcome
6:12 Work of Art Management
12:11 The story behind Tai Verdes
16:11 Creating partnership with Tai Verdes
21:42 TikTok influencer marketing deals
28:50 Gaining leverage with the major labels
35:07 Preparing a tour for someone who’s never performed
38:02 Advice for independent artists
41:30 Should artists be embracing Snapchat?
43:03 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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