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Artist Management, Major vs. Indie Labels, Release Strategy with Brilliant Corners Manager

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Artist Management, Major vs Indie Labels, Release Strategy with Brilliant Corners Manager

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Stitcher | Acast

This week on the New Music Business, I spoke with the co-founder and partner at Brilliant Corners Artist Management, Jordan Kurland. Artists such as Death Cab for Cutie, Toro Y Moi, She & Him, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup are all amongst their diverse talent roster. We discussed what the role of an artist management entails, his history working with Death Cab, building career artists without relying on TikTok, as well as the best methods for artists who are seeking management.

3:18 Welcome
5:00 Brilliant Corners Artists Management
10:26 How artists communicate with management team
17:00 Artists specializing in a certain niche
21:29 What does it mean to manage talent?
27:55 Building career artists without relying on TikTok
35:12 Finding partnerships for newer artists
37:31 Inside the Atlantic Records recording deal
44:42 Death Cab’s “I Will Follow You Into The Dark”
49:17 Kurland’s management approach
53:58 Artist release strategy
1:03:08 Major labels vs. indie labels
1:05:19 Advice for artists seeking management
1:11:53 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

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Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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Podcast

Is SubmitHub Good or Bad for Indie Musicians: Interview with the Founder

Jason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.
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