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Artist Management, Major vs. Indie Labels, Release Strategy with Brilliant Corners Manager

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Artist Management, Major vs Indie Labels, Release Strategy with Brilliant Corners Manager

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This week on the New Music Business, I spoke with the co-founder and partner at Brilliant Corners Artist Management, Jordan Kurland. Artists such as Death Cab for Cutie, Toro Y Moi, She & Him, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup are all amongst their diverse talent roster. We discussed what the role of an artist management entails, his history working with Death Cab, building career artists without relying on TikTok, as well as the best methods for artists who are seeking management.

3:18 Welcome
5:00 Brilliant Corners Artists Management
10:26 How artists communicate with management team
17:00 Artists specializing in a certain niche
21:29 What does it mean to manage talent?
27:55 Building career artists without relying on TikTok
35:12 Finding partnerships for newer artists
37:31 Inside the Atlantic Records recording deal
44:42 Death Cab’s “I Will Follow You Into The Dark”
49:17 Kurland’s management approach
53:58 Artist release strategy
1:03:08 Major labels vs. indie labels
1:05:19 Advice for artists seeking management
1:11:53 Final question

Edited and mixed by Maxton Hunter
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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