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How To Crack TikTok for Musicians (From the Major Label Experts)

Do you want to know who the most powerful gatekeeper in the music industry is right now?  No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm.  TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
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Victoria Canal Attracts Her Fans for The Right Reasons

This week, Ari is joined by Victoria Canal to discuss the distinct pressures faced by indie vs. label-repped artists.
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