viral
Podcasts
R&B Artist Jaylon Ashaun on World Building and the Hustle
Ari sits down with LA-based artist, Jaylon Ashaun, to discuss building a superfan community online, and how to capitalize on viral success.
TikTok
How To Crack TikTok for Musicians (From the Major Label Experts)
Do you want to know who the most powerful gatekeeper in the music industry is right now? No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm. TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
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Latest News
Transviolet on Surprise China Fame, Softcore Millennial Cringe and Touring in an RV
This week, Ari is joined by Sarah McTaggart from the band Transviolet to talk about how they’ve gained traction after leaving a major label.
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