viral
Podcasts
R&B Artist Jaylon Ashaun on World Building and the Hustle
Ari sits down with LA-based artist, Jaylon Ashaun, to discuss building a superfan community online, and how to capitalize on viral success.
TikTok
How To Crack TikTok for Musicians (From the Major Label Experts)
Do you want to know who the most powerful gatekeeper in the music industry is right now? No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm. TikTok is currently the most powerful free promotional tool that musicians have at their disposal.
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Latest News
Resources for Music Industry Professionals Affected by the LA Fires
As the long road to recovery begins for our Los Angeles community after the wildfires upended our city, many organizations are doing their part to support the musicians and other music industry professionals who have lost their homes.
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