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How To Crack TikTok for Musicians (From the Major Label Experts)

Do you want to know who the most powerful gatekeeper in the music industry is right now?  No, it’s not a Spotify playlist editor. It’s not a major label A&R. It’s not even a person. It’s the TikTok algorithm.  TikTok is currently the most powerful free promotional tool that musicians have at their disposal.

How Trousdale Went From 0 to 1M Listeners in 1 Year Independently

Trousdale is a pop-folk trio born out of the USC's popular music program, consisting of band members Quinn D'Andrea, Georgia Greene and Lauren Jones. In this episode of the New Music Business, we discussed what their creation process entails, self-producing their last releases, as well as how they stayed productive during the pandemic and successfully embraced TikTok.
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Visit me in 1974 LA

This week on the New Music Business podcast, Ari hops on for a solo episode to talk about Brassroots District—a decade-long passion project fusing immersive theater, hard-grooving funk, and 1970s world-building.
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Ari's Take and 26 Things to do before you release a song or album

Get more fans. Make more money. Jumpstart your music career.

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