Sync Placement

I study the sync licensing realm (getting songs placed in film, tv, commercials, video games) quite a bit. On the New Music Business podcast, I've had as guests: Music Supervisors: Deva Anderson - Greyhound, Band of Brothers, The Pacific Jen Malone -...

This week, Ari is joined by Jen Pearce, Founder of Low Profile, a sync licensing agency.

Over the past couple years, we've published so many special episodes covering sync and music supervision that we decided to put together highlights of some of our favorite guests.

Established in 2002, Blue Buddha Entertainment is a boutique music licensing firm.

This week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com

Our guest this week is music supervisor and Vice President of the Guild of Music Supervisors, Madonna Wade-Reed. Her credits include TV shows such as All American, Batwoman, American Crime, Reign, Blue Mountain State, Smallville, One Tree Hill, plus films such as 8-Bit Christmas, Lovesick, A Thousand Words and the documentary Let It Fall. In this episode, Madonna breaks down her responsibilities within new projects, why it’s vital for artists to educate themselves on licensing, as well as a closer look into why the music supervisors’ movement toward unionizing.

This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more!