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Sync Agent Breaks Down TV, Film, Advertising Music Licensing

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Jen Pearce on the New Music Business Podcast

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Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.
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Sync Agent Breaks Down TV, Film, Advertising Music Licensing

Listen on your favorite podcast platform: Spotify | Apple Podcasts | Acast

This week, Ari is joined by Jen Pearce, Founder of Low Profile, a sync licensing agency.

00:00 – Welcome
05:04 – What is Low Profile? What is the business model of a sync agency?
12:51 – The film strikes and the impact on sync
15:43 – What are the turnaround times for sync lincensing prompts?
21:33 – The legal sides of sync licensing
28:00 – Samples in sync licensing
39:50 – Should artists register their copyrights with the US Copyright Office?
42:20 – How much are sync licensing fees right now for different forms of media?
56:19 – What is the difference between scoring and licensing for sync?
59:57 – How do theme songs work?
01:02:20 – What do you recommend an artist do if they want to get into sync?

 

Edited and mixed by Mikey Evans
Music by Brassroots District
Produced by the team at Ari’s Take

About The Author

Ari Herstand
Ari Herstand
Ari Herstand is a Los Angeles based musician, the founder and CEO of Ari’s Take and the author of How to Make It in the New Music Business.

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